How to Use TikTok for Business

TikTok for Business

In fact, TikTok offers a fun platform where users can spend their time laughing at lip videos and learning from makeup or cooking lessons. But TikTok can also be a valuable resource for small businesses. Brands can promote themselves through the Tiktok platform for business, reaching an audience of millions. After all, the social media platform has more than 3 billion downloads and 1 billion monthly users.

What is TikTok for Business?

TikTok for Business: What is it? The platform serves as a one-stop shop for advertisers looking to use TikTok. The company provides a wide range of options for brands looking to boost interaction on TikTok, from engaging hashtag challenges to interactive surveys. Even brands may use a variety of advertising strategies to broaden their exposure among TikTok members.

The operation of TikTok for Business. When employing TikTok advertising, brands have two options: they can use the platform’s tailored ads or produce their own original video content to share with TikTok consumers. Users then see TikTok commercials in between other videos, frequently creatively mimicking other video material to increase interaction.

TikTok for Business: Is it Free?

Due to its adaptable and affordable pricing structure, TikTok for business is a well-liked tool for brand marketing. The cost of advertising on TikTok is determined by engagement, and creating an account is free. Prices to post an ad begin at $10 per CPM, with a $50 minimum ad group budget. Depending on the ad structure and duration, AdAge claims that TikTok advertising expenses might range from $50,000 to $120,000.

Why Your Business Should Include TikTok Users in Your Marketing Strategy

Why should your company’s marketing plan include TikTok users? Tiktok is a fantastic platform to contact consumers because of its sizable, active following. Nearly two-thirds of TikTok users reported to Global Web Index that they frequently make purchases from companies that advertise on the app.

The platform for TikTok for Business is meant to promote users’ interaction with branded content. TikTok offers a selection of ad types that are appealing to both brands and their various target markets.

How to Create a TikTok Business Account

How should your TikTok Business account be set up? Simply take the following fundamental steps to get started on the social media platform:

  1. TikTok can be downloaded through the Google Play Store or the App Store.
  2. Open a TikTok account or create a free TikTok profile.
  3. From the screen’s bottom, choose the “Me” tab.
  4. “Switch to Business Account” can be found after selecting “Manage account.”
  5. Choose the category that most accurately describes your brand. Provide some further information about your company.
  6. You are prepared to produce brief videos and other marketing content for your target audience once you have built your TikTok for Business profile.

TikTok Business Use Cases

Small businesses rely on TikTok for a variety of social media marketing campaigns because of the platform’s engaged audience’s love of the variety of material it offers. How is TikTok for Business used by small businesses?

TikTok Adverts

Some of the most popular ways small businesses use TikTok for Business include posting video adverts. To cater to different business and audience needs, brands can set up TikTok advertising campaigns and use a number of ad styles. TikTok offers a variety of ad options for small businesses, including in-feed ads, top-view ads, and branded effect ads.

Influencer Marketing

Millions of people follow the most well-known TikTok influencers, and marketers can take advantage of these engaged audiences by working with TikTok influencers in a variety of ways. TikTok stars are in the ideal position to support followers’ choices and impact their habits since they utilize their platforms to inspire, encourage, and motivate audiences. Brands can benefit from showing up on TikTok users’ Discover page by choosing to collaborate with influencers in the appropriate topic or category.

Brand Takeovers

Another well-liked TikTok marketing strategy is a brand takeover advertisement. As soon as a user opens the platform, these advertisements take over the screen and draw viewers in. Brand takeover advertisements can connect to branded landing pages on TikTok and can also be seen in other places on the network.

TikTok for Content Creation

TikTok is a platform that is innately engaging, therefore it can be utilized to engage target audiences by producing natural content like entertaining or inspirational videos and other specialized material. Successful firms frequently incorporate hashtag challenges, how-to videos, and product demos in their TikTok content. Brands also use case studies, before-and-after movies, staff introductions, and videos that convey original tales about goods, clients, and brands.

TikTok for User-Generated Content 

One of the best ways to grow a brand on TikTok is through organic content, but brands can only produce so much of their own material. User-generated content is therefore a well-liked marketing strategy on TikTok for Business. Users are more likely to trust a brand and give a product a try when they observe others who are similar to them using it. The internet equivalent of conventional word-of-mouth marketing is user-generated content.

What is the TikTok Target Audience?

The TikTok community is made up of a young and active audience, and the app’s popularity is just continuing to rise. 138 million of TikTok’s 1.2 billion monthly active users reside in the United States, where 21% of all people reported using TikTok in 2021. Of the 1.2 billion monthly active users, 43% are between the ages of 18 and 24 and another 32% are between the ages of 25 and 34.

Brands that use TikTok for business

The most well-known brands in the world are catching on to TikTok for Business. Others have mastered the medium and utilise it to engage millions of viewers, while some only sporadically publish TikTok videos and commercials.

In order to inspire your own social media marketing approach, are you curious about what numerous brands are successfully doing on TikTok?

Companies listed below are dominating TikTok for Business:


Since TikTok’s essential conception, the National Basketball Association has mastered using it to interact with sports fans. For its 14.8 million followers, the NBA’s TikTok for Business page often posts entertaining video material. The company focuses on amusing sports videos and other comic memes to engage its TikTok fans while also showcasing game highlights and news on other platforms.


There is no denying that ESPN rules TikTok. The broadcaster has 23.1 million fans, who it keeps happy with a steady stream of entertaining and inspirational sports videos. Because audiences are still so interested in the brand, it has an astounding 1.7 billion likes.

Brand Guidelines for TikTok

Before considering how to get paid on TikTok, a small business must be aware of the platform’s brand guidelines to make sure it adheres to all the regulations and fulfills the criteria for running a successful TikTok marketing campaign.

TikTok provides a list of restrictions for its advertisers, including requirements that commercials be in authorized languages, be free of spelling and other errors, not promote acts that the site does not accept, and adhere to picture and video standards. In addition, TikTok forbids branded material that supports internationally illegal industries. Other restrictions differ by nation.


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