TikTok Identifies the Top Trends for 2023

TikTok Trends

For the year 2023, TikTok has released it’s third annual “What’s Next” research to help advertisers predict how consumers’ requirements will change.

The paper focuses on analyzing long-term cultural factors that have been influenced by TikTok first, as well as the underlying signals that reveal how these forces manifest.

It ought to assist marketers in developing their plans for success on the TikTok platform in 2023.

2023 Trends on TikTok

According to Sofia Hernandez, the Global Head of Business and Marketing at TikTok, “2022 was the year people realized they didn’t have to live their lives as they always had – with diverse points of view and ideas crossing cultures on TikTok.

As our communities grow more self-assured and work together to promote positive change, we’ll see more of this next year.

Our What’s Next analysis shows that people will be looking for new methods to attain success, happiness, and well-being against the backdrop of the rising cost of living and its accompanying issues, and TikTok will be a tool to help them find it.

The report’s conclusions have been condensed into three forces that TikTok describes as showing the impact TikTok has on our culture.

“Actionable Entertainment,” “Making Space for Joy,” and “Community-Built Ideals” are these forces.

Advertising messaging that is conveyed like an advertisement but is experienced like entertainment is represented by the “Actionable Entertainment” force.

With this form of actionable entertainment, such as in-feed commercials that feel enjoyable, interesting, and typical of the TikTok community, TikTok believes marketers may achieve amazing economic results.

The “Making Space for Joy” force stands for the creation and dissemination of self-care information to combat public health problems, workplace burnout, and personal adversity.

This involves individuals exchanging well-being tips and practical methods that enable them to carve out time for themselves whenever necessary.

The concept of “community-built ideals” refers to the sharing of hyper-specialized interests that foster interpersonal connections and widen one’s horizons.

This force, according to TikTok, is made up of a number of tiny clubs where individuals can discover fresh approaches to pursuing their interests and living their lives.


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