Web Design Principles That Are Essential For Successful Websites in 2022

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Principles of web design

Given how fast trends are changing and that there are many websites nowadays, only a few thousand of them are mostly good websites.

We know that design can be exhausting and challenging, but you have to do everything you can to stand out from the crowd and highlight your business or company. Surely you don’t want to let your website look neglected or not functional ?! Therefore, today we have prepared a few essential web design trends for you. Stay tuned.

Web Design Principles

Designing a great website implies a perfect balance between usability and aesthetics, thus creating a pleasant experience, building trust, and maybe even encouraging potential customers to take action.

Below are some of the essential principles you should already know, and if you haven’t learned by now, you will soon.

1. Purpose of your website

The first thing you need to define is the purpose of your website, site design is not something you should invent as you go further. Your website must meet the needs of users. A simple clear intention on all pages will help the user to interact with what you have to offer. The messages your site conveys and calls to action (CTAs) are key to supporting its goals.

2. Guidelines

In order for users not to wander around your website and get lost, it is really necessary to have guidelines. This will save time for your users, but also future customers while improving their experience on the site. Users like to have some kind of guidance on the site so that they can get to the desired product or service as soon as possible. So, think carefully about setting guidelines, it can only bring you good.

3. Consistency

It is essential to be consistent with Visual, Functional, and Content elements. In order not to puzzle customers and visitors and create confusion for them, it is very important to choose one design style for your website. Try to maintain a good design in elements such as the size and style of buttons and fonts, keeping visitors engaged all the time.

4. Performance

It is not enough that something just looks nice, it must work well! A good website design has to work properly, to load quickly. In the event of delays in loading content, there are always some ways you can use to improve the performance of your website; You can display a reassuring error message (which is always good to see and make less stress), show a loading animation, or first loading the most important elements while other elements continue to load in the background.

Note: You can optimize your website’s performance by adjusting image sizes or any behind-the-scenes features that may slow down your website, thus ruining users’ experience.

5. Simplicity

It is well known that simplicity is once the best solution, you have heard that, haven’t you? Well, that’s the way it is with website design, too. Don’t confuse users with unimportant details. Unnecessary and overcrowded elements and extravagant design simply distract the user from the more important things you have to offer or services to provide. Take care and try to use a maximum of 2 to 3 colors.

6. White space

Page overloading is much more common than you thought. In order to give your website elements space to breathe, you need to use white space. White space, also known as ‘negative space’ is empty space among other elements of a website, thus, this space is a key player in effective web design.

Note: By preserving a lot of white space, you make it easier for users to navigate.

7. F-shaped Pattern Reading

An F-shape pattern is the most common way visitors scan text on a website. Also, it is comfortable for most western readers because they have read all their lives (top to bottom, from left to right). The F-shaped sample will assist you to create a design with a great visual hierarchy, a design that readers can scan effortlessly.

8. Mobile-friendly

If we take into account how many mobile devices are present nowadays and how many people browse ‘off their feet’, simply, providing compatibility on both desktop browser and mobile device is of equal importance in today’s world. For example, if you want to find a restaurant or any other service, more than 87% of people will reach for their mobile devices to do so.

Conclusion – Stick To These Principles

Trends may change, but some principles remain. We hope we’ve simplified some things for you today, or maybe you’ve even learned something new from this article. Which principle do you like the most? Do you think some of us have forgotten? Feel free to email us below in the comments.

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